I wanted my brand to reflect everything that I am, everything I wish to represent and to also be true to the pieces that I love creating. My Name, Shlomit, is usually nicknamed as Sheli, therefore SELI. My grandmother, who is my biggest muse, is named Sulika in Moroccan, therefore SULI. This combination of both our names is the best introduction to my art and my style.
I'm a trained metalsmith and jeweler. My studies have taught me all the magical secrets of this ancient craft and allowed me to master an array of techniques and methods. I love creating versatile ready-to-wear collections, alongside one of a kind pieces, as well as bespoke jewellery. What I love the most, is the inevitable imperfections
I'm a trained metalsmith and jeweler. My studies have taught me all the magical secrets of this ancient craft and allowed me to master an array of techniques and methods. I love creating versatile ready-to-wear collections, alongside one of a kind pieces, as well as bespoke jewellery. What I love the most, is the inevitable imperfections of any hand made piece, which I see as the soul of the piece, passing from the artist to the customer. I make sure to pour all my love and creativity into each one.
Jewellery is my life long passion. My ideal birthday gift or a souvenir from a trip abroad would always be a unique piece of jewellery that no one else has. My biggest inspiration is my Jewish Moroccan heritage. I fell in love with it through my beloved grandmother's exquisite pieces from Morocco, where she grew up. A few years ago, after
Jewellery is my life long passion. My ideal birthday gift or a souvenir from a trip abroad would always be a unique piece of jewellery that no one else has. My biggest inspiration is my Jewish Moroccan heritage. I fell in love with it through my beloved grandmother's exquisite pieces from Morocco, where she grew up. A few years ago, after a career in tech companies, I decided it's time to realize my dream of becoming a jewellery designer, and I couldn't be happier about this choice.
Let's chat about the unique, one-of-a-kind, piece of jewellery you'd like me to make
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